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We used it at the agency where we met and knew it rocked. When Jake (my side-hustle buddy) and I recently hit the we-should-really-start-documenting-this level of our business, we were both ready to pull the trigger on SweetProcess. I’ve tried tools meant for documentation and tools that people have tweaked to work as libraries for standard operating procedures (SOPs). Over the past five years I’ve written and rewritten documentation to help digital marketing agencies I’ve worked at scale. I say all of this to show that I am a huge believer in processes and systems. When they’re so detailed that even an intern can get the job done without understanding what they’re doing, that’s a first-class ticket to the good life. Processes - documented procedures - make the work as fast as possible. So do the work as fast as possible, then go to the bar, or the beach, or play League of Legends, or whatever else makes you happy. Greg (one of my business mentors who now runs Red Lab) said something a long time ago that stuck with me: “Nobody likes the work.” Given the choice between doing the work and just about anything else, we’d all rather do something else. In business, bumpers (thorough, documented processes) can’t hurt they only help. You can teach them to bowl better, but some people are just bad at bowling - unless they have bumpers.
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They have low scores, and it hurts their morale. By believing their business’s bowling lanes have bumpers but in reality only have those arrows pointing toward the pins, their team throws gutters. The worst part is that they hinder scale. They suck up money like a kid twisting their straw to get the last sip from a corner of their juice box. Call me a Marxist, but these people are parasites. They use more cliche words like “refine” and “workflow” that sound smart but are empty. When people say “process” but fail to surround the word with more granular ones like “documentation” or “procedures”, it’s a red flag indicating they are the worst kind of facilitators.